![]() ![]() With a new priority placed on live streaming and creating Instagrammable moments, fashion week has become real-time and highly democratized. “You’re spending a lot of time and money on a 10-minute show, you need to come out with a product,” says DeJong. The length of the fashion show has now compacted its 12-minute average into a 10-minute package, creating a newfound focus on integrating video components within shows. Fashion week’s long-standing season-ahead timeline is struggling to remain relevant in a world of live feeds and cell phone coverage. Everything is expected to be on-demand, online and available to everyone from the moment the designer takes his final bow. You need to be progressive and at the end of the day, there’s only so many spaces in Manhattan that can hold a 100,000 square foot tent.”Īside from location, technology has also played a huge role in the transformation of fashion week. While the changes did result in grumbles from industry insiders, the shift in venues was something the industry simply couldn’t pass up. For example, she helped with transitioning Fashion Week’s epicenter from Lincoln Center to the spread of venues along the Hudson. Christian Siriano Spring/Summer 2016 at ArtBeam GalleryĪt a time when the fashion industry is rethinking the very concept of fashion week-with the recent interest in see-now, buy-now and the restructuring of buying strategies-DeJong has played an integral role in NYFW’s forward march. ![]()
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